Visual merchandiser has a key role within a brand as it is a guarantor of visual identity and the implementation of products to optimize sales. It becomes prime for the visual merchandiser to make the shopping experience memorable.
The challenge for visual merchandisers start from the first outdoor impression. The window displays can reflect a first and last impression. It is a connecting thread between the outside and the inside of the store. The scenography must tell a story, reflect the identity of the brand. In one glace, customer must be able to relate the store to the brand identity, codes and messages through window displays.