Communicating the Brand: The Vital Role of Visual Merchandising

Communicating the Brand: The Vital Role of Visual Merchandising

As brands and retailers increasingly look to pour more money into their online presence, there is a recognizable need ...

How to Take Your Retail Spaces to a Sustainable Level

How to Take Your Retail Spaces to a Sustainable Level

The times when a brand's only purpose was to produce and sell goods are ancient history. Keeping up with the customer's ...

Top 9: 2020 Parisian Window Displays

Top 9: 2020 Parisian Window Displays

2020, a year that has been spent mostly online and inside, but brands and retailers have stayed audacious, innovative ...

Retail & Digital: we are stronger together

Retail & Digital: we are stronger together

In the midst of this very particular holiday season, the current global situation inevitably invites us to reflect on ...

Papercraft Artists: A World Tour

Papercraft Artists: A World Tour

Folded, incised with a scalpel, serrated with a laser: more and more Visual Merchandisers or Set Designers are opting ...

How Petit Bateau uses digital simulations to optimize its in-store merchandising strategy

How Petit Bateau uses digital simulations to optimize its in-store merchandising strategy

Two years ago marks the start of the Petit Bateau and IWD collaboration. The French apparel company, known for its baby ...

4 benefits of using online surveys for retailers

4 benefits of using online surveys for retailers

Retailers use mobile applications to improve the coordination between Field teams and Head Office managers to ensure ...

Retail in APAC: A path to recovery

Retail in APAC: A path to recovery

The health crisis has shaken nearly every aspect of the retail industry. Brands have been challenged to adjust to new ...

Springtime Merchandising Tips

Springtime Merchandising Tips

The birds are starting to chirp, the snow is melting and the sun is shining... Spring is coming... through your ...

Thinking Merchandising before Purchasing

Thinking Merchandising before Purchasing

We talk a lot about operational visual merchandising and the miracles performed by some experts in the field. A mix & ...