5 Tips for Creating an Appealing Store Atmosphere

5 Tips for Creating an Appealing Store Atmosphere

According to Science Direct, everything from a store’s condition to the information rate to the layout plays a role in ...

Life of a VM in a department store

Life of a VM in a department store

“Visual merchandiser”... an exciting profession with such a poorly defined job description. Depending on the status, we ...

How is Tech at the service of Beauty?

How is Tech at the service of Beauty?

With the pandemic revolution, new distribution models, emerging digitally native brands, and niche culture hype, one ...

The power of Storytelling in Visual Merchandising

The power of Storytelling in Visual Merchandising

We’re living – and shopping – in the new customer experience economy. From Apple’s Town Square to Nordstrom’s ...

5 Common Challenges of Visual Merchandisers

5 Common Challenges of Visual Merchandisers

Let's be real. Everything could be about visuals. Before we can make someone listen to us, we will be judged by how we ...

5 Most Important Elements of Visual Merchandising

5 Most Important Elements of Visual Merchandising

Creating a compelling visual concept to advertise your brand, product or services takes a series of complex planning, ...

7 Inspiring Visual Merchandising Tips from Leading Experts

7 Inspiring Visual Merchandising Tips from Leading Experts

With visual merchandising, there is an insatiable need to surprise and inspire customers. There are well known basics ...

Measuring the Effectiveness of Visual Merchandising Strategies

Measuring the Effectiveness of Visual Merchandising Strategies

Visual Merchandising (VM) is a tool and practice for serving the customer, to make shopping inspiring and to increase ...

From Planograms to Point of Sale: 13 Key Visual Merchandising Terms

From Planograms to Point of Sale: 13 Key Visual Merchandising Terms

Visual Merchandising is as much of an art as it is a science in finding the most captivating and efficient ways to ...