VMs are infusing positivity and freshness

VMs seem to have seamlessly agreed to infuse freshness and positivity in cities around the world.
This year has been difficult for everyone, but the reopening of stores announces upcoming happy and colorful moments that will revive and enchant people's daily lives. 

Let's take an insta-tour to admire the creations of our worldwide merchandising fairy community. 

An overdose of happy colors

It is a pity we limit a color's aesthetic value to clothes and decorations because they also influence our human emotions. Pinks, greens and blues create a soothing feeling and colors like yellow, orange, red, cyan blue, and purple stimulate joyous emotions. 

Stud's new Pop-up Store in Boston

Omega store in Porto

Coach Store in the US

'70s vibes & flower power

People need the spirit of peace & love from the '70s, so flowers are back in the spotlight and flower power is in.

Macy's Flower Show in NYC

Zara Milano offers a flower pattern patchwork

Viktor and Rolf Flower bomb Display at Macy's in NYC

Gucci Store in Miami

Jacquemus Pop-up store in Paris called Les Fleurs

Onirism spirit

Travel, for most people, was out of the question in 2020 and 2021. This is why we thanks creators like Balmain who made us travel during his last show. Stores also allow us to escape into dreamlike worlds including space or an abyss. 

Versace Pop up store in Milan 

Louis Vuitton store in Ginza, designed by Jun Aoki and Peter Marino

Dior x Kenny Scharf at the Corner Shop at Selfridges in London

Childlike universe

A wind of simplicity and joy blows on retail which became a place to play, to dance and to have fun! Let's rediscover the simple pleasures of summer. 

Eres Corner shop in Le Bon Marché in Paris

Tiffany's Kansas City Store

Make My Lemonade Shop in Paris

Repetto x Red Riding Hood in Hong Kong

Wind of change

You heard it here first: a new retailer is just around the corner. For example, the Selfridges Project Earth is pushing to change the way we shop by 2025. They are aiming for all brands offered and stocked in their store to be made of environmentally-friendly materials. The hope is also to change the mindset of customers and partners. 

Selfridges #letschangethewayweshop in London

Harrods tells its community: "Our doors are open, and we’re so looking forward to welcoming you in-store again. A lot has changed over the past year, so there’s plenty to discover and enjoy as we reopen and look to the future."

Moschino uses the codes of renovation and works to evoke renewal

Green is the new black

Retail brings nature indoors, in a fine balance between minimalism and wilderness. Take a look!

Coach Pop Up in Shanghai

Prada Pop-up in Galeries Lafayette

Loro Piana Store in New York

Cover Photo by Eugene Gologursky/Getty Images for Macy's, Inc.

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